The Float


Let’s not kid ourselves, when you’re in politics, everything IS politics — whether you want to help or not, it’s because of your political office that you get to implement that. And the public — as taxpayers — compensate you for that, if not more. And since you have been given such privilege, unto you much responsibility is expected.

This is where the Communications Department becomes crucial. Whatever you do will have a message that it sends. Good intentions? What is hell paved with again? You want to help? Do you really need to be in that truck? You cannot please everybody, which is why you need to manage expectations. You want to show solidarity? It doesn’t have to be in one truck.

The mere fact that this photo has generated such intense displeasure from the public shows how ill-advised such course of action is. The Bush Administration was lambasted during Katrina not for his absence on the site but rather for his administration’s inefficiency in managing the crisis. Which is why the President need not appear on site, but rather to ensure that the relevant agencies do their jobs.

There’s actually another picture wherein relief goods and the public are kept waiting until the President’s arrival, which is quite ironic that in his effort to help, he has become the cause of delay.

And yes, it is in tragic moments like these that we need to be more vigilant with what our public servants do. Heroes are born in times of tragedy … and not promoted as heroes with press releases. And yes, the cabinet or agency members should have been deployed in other parts of the country that have been affected, and not paraded as a senatorial slate that will always be inferred, except for idiots in denial.

Actually, if there’s anyone who’s a burden here, it would be the entire government officials riding with Kris.

She’s the only one who has the legitimate right to ride a movie float.


About Asmartrock

N. Mark Castro is the Southeast Asia Director of JUMP DIGITAL Asia, which is an internationally-awarded and fully integrated digital marketing agency with 5 out of 10 offices in the ASEAN region. He is also the Secretary General of the Philippine Business Club Indonesia, managing and assisting the traffic of investments between the Philippines and Indonesia. He shuttles between Indonesia, Philippines, Myanmar, Singapore, Cambodia, and Australia. The views posted here are his own and do not in any way reflect the views of the companies he represents.

Posted on August 9, 2012, in General, Politics and tagged , , . Bookmark the permalink. Leave a comment.

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Charlotte Setijadi

Anthropologist & Contemporary Historian of Chinese Diaspora in Southeast Asia


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