The Art of Making Coffee: Excelso’s Excellence


By N. Mark Castro

Here’s the story:

Over 100 years ago, the Dutch discovered one of the best locations to establish coffee plantations in Indonesia. They found this magical place in Rante Karua Mountain, Tana Toraja South Sulawesi, which was above sea level and produced extremely fine coffee bean called Celebes coffee or Toraja coffee.

When the Dutch, Kapal Api Global group searched for the place and now owns over 1600 hectares of the place, becoming Indonesia’s biggest privately-held coffee producer and manufacturer.
Following traditional method of cultivation, growing, hand picking and sun drying, they continue to produce premium coffee and exports it to the world, including the infamous Kopi Luwak and Kalosi Toraja coffee, which is a smooth and buttery elegant coffee.

Currently, their cafes across Indonesia provide an oasis amidst the growing urban lifestyle: good meals, great coffee, and even greater service.

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And to have a better understanding, Excelso doesn’t serve you coffee … It shows you tradition, the way a tea ceremony is done by the Buddhists.

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And get to enjoy each of their unique interior designs.

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But, cheapskate, oh, frugal that I am … I’m so glad I have this.

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About Asmartrock

N. Mark Castro is the Southeast Asia Director of JUMP DIGITAL Asia, which is an internationally-awarded and fully integrated digital marketing agency with 5 out of 10 offices in the ASEAN region. He is also the Secretary General of the Philippine Business Club Indonesia, managing and assisting the traffic of investments between the Philippines and Indonesia. He shuttles between Indonesia, Philippines, Myanmar, Singapore, Cambodia, and Australia. The views posted here are his own and do not in any way reflect the views of the companies he represents.

Posted on August 26, 2012, in Food, General and tagged , , , , , , , . Bookmark the permalink. 1 Comment.

  1. It is very beneficial for my future. I really like your information. I need to share with my friends. Keep it up…..

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