The Forgotten Brands

As a kid that grew up in the 70s and painfully watched my brothers listen to music and adapt to the fashion, I decided to look for those “lesser-known” brands at the time. A year ago I collected the music of such time, including the videos, this year I’m going after the fashion.

No, this isn’t the Jordache, Bang Bang, Faded Glory or the ubiquitous Levi’s type.

20121007-100311 AM.jpg

But rather the “lesser brands” that didn’t get as much budget in marketing their brands but managed to sear itself in the minds of people, like Lee, Wrangler, Lois, and Amco.

20121007-100957 AM.jpg
And one of those brands is Lea … which I had been fortunate to discover in one of the most recently built and equally prestigious malls in Jakarta. The sales staff were eyeing me funny, wondering why I would buy their product. They probably won’t buy what they’re selling either, since they have no clue of the brand they work for. They happily indulged me in trying their comparatively cheaper clothes, and took my photos. I walked out after enjoying my time machine and…

20121007-101125 AM.jpg
Got this —

20121007-101552 AM.jpg
For US$ 10 … Not bad for the price of a time travel.

About Asmartrock

N. Mark Castro is the chief political communications strategist for PT AsiaLeads, a political and communications policy-making body based in Jakarta, Indonesia. He is also the Executive Director at the Southeast Asia Consulting Group, an investment advisory company assisting clients roll out their presence for the ASEAN Economic Integration in partnership with government. The views posted here are his own and do not in any way reflect the views of the companies he represents.

Posted on October 7, 2012, in General, Thoughts and tagged , , , , , , , . Bookmark the permalink. 1 Comment.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

ItandEat

Faces and Places

Unspun

Unspinning spin and other distractions

spiceislandsblog

This WordPress.com site is the bee's knees

Salt and Light

Talk minor, act major.

PikselPal

any screen one goals, Yours

Don Charisma

because anything is possible with Charisma

We'll Always have Casablanca

Maybe not today, maybe not tomorrow...but soon! And for the rest of your life.

blueVisions Indonesia

Certainty, Innovation, Excellence.

blueVisions Australia

Certainty, Innovation, Excellence.

Health & Family

A healthy balance of the mind, body and spirit

Teppy and Her Other Sides

Eat well, live well, and be merry!

loveheartseverywhere

my collection of love & hearts for you and from you, around the world

theconservativehillbilly

Confronting stupid people with the cold hard conservative fist of truth

The Sentient Mouse

From my soul to yours...

wanhandredwan

...of wander & wonders

Parenting And Stuff

Not a "how to be a great parent" blog

%d bloggers like this: