Dissecting A Viral Hoax II: Bill Cosby’s “I’m 83 and Tired”

By N Mark Castro

The impact of Reputation Risk event can be even more damaging than traditional risks and it can take companies and personalities years to rebuild deteriorated reputations: think of Lance Armstrong.

A lot of organizations, celebrities, and politicians tend to ignore or put little value to it until it’s often too late. Why?

  • There is a tendency from “difficult-to-value intangible assets” making investor perceptions less relevant at the onset yet more important in the long run;

And yet, if you whittle it down, all the risk factors are evident:

  • The communications revolution makes information immediately and widely available;
  • More complex supply chains that use outsourcing increase the risk of damage to reputation by third party actions;
  • There are changing public expectations of companies, and more active and sophisticated advocacy organizations have greater influence on business decision making.

Harvard Business Review can provide all the sound theoretical models applicable yet, sound as it may be, the parameters are still limited in the same way that spreadsheet executives miserably failed in reconciling data gathered from satellites, technological communications devices, and exit interviews from defecting officials when they submitted without doubt the ghostly Weapons of Mass Destruction (WMD) in Iraq.

It’s still one of the best case studies how America bungled up its reputation when it couldn’t reconcile what buttoned-up suits produced with what field pawns discovered.

To simplify the above discourse in terms a 17 yo communications student can understand, it would be like:


Girl, they can always Tweet bad stuff about you, whatcha gonna do ’bout it?


Duh, before they do that, I’d be Tweeting better stuff about me, drag my girlfriends to Tweet more good stuff about me, that way, even if somethin’-somethin’ comes up, I’m all good.

And this is where the mastery on the art of communications of Bill Cosby is well displayed. When the infamous “I’m 83 And Tired” went viral for years, the following occured:

  1. Nobody believed it to be him
  2. Nobody even hated him … because nobody believed it to be him

Imagine that.


One version of this message says Bill Cosby is 76; another says he’s 83. In September 2011 when the text first came to be attributed to him, Cosby was only 74 years old. Obviously, Bill Cosby knows how old he is. Obviously, he did not write this essay (see Cosby’s statement below).

The sole and actual author (excluding the anonymous perpetrators of various revised versions over time) was former Massachusetts state senator Robert A. Hall, who published the original document on his personal blog on Feb. 19, 2009.

Prior to being falsely attributed to Bill Cosby, a variant of Hall’s post was incorrectly credited to actor Robert David Hall of CSI: Crime Scene Investigation.

Yet Bill Cosby decided to address the issue, further cementing his take and control of his Reputation which he has built over the years.

Statement from Bill Cosby:

If you got the BOGUS email, it’s time to hit DELETE!

There’s an email floating around — entitled “I’m 76 and tired” — purportedly sent by me. I did not write the email, I did not send the email, I’m not 76, and I don’t subscribe to the ugly views expressed in the email. We are coming up to an important anniversary on Sunday, which is a day when we should all come together. Whoever wrote this email is not thinking about our country, or what is important. If you get the email, it’s time to hit DELETE.

Hoaxes will continue to proliferate, especially with newer mediums and wider platforms, and those who subscribe to it are also the same people you get to sway easily. These are the same people whose emotions are controlled by their environment: happy when their partners do what they want, angry when provoked by others, and hopeful when promised with the words “I love you.” You can easily spot the subservient ones, the angry ones, the stuck-up ones, clinging to every word and breath that stimuli their limited thought-process.

They’re the ones that vote for Change instead of being the Change.


About Asmartrock

N. Mark Castro is the Southeast Asia Director of JUMP DIGITAL Asia, which is an internationally-awarded and fully integrated digital marketing agency with 5 out of 10 offices in the ASEAN region. He is also the Secretary General of the Philippine Business Club Indonesia, managing and assisting the traffic of investments between the Philippines and Indonesia. He shuttles between Indonesia, Philippines, Myanmar, Singapore, Cambodia, and Australia. The views posted here are his own and do not in any way reflect the views of the companies he represents.

Posted on February 6, 2013, in Fatherhood, General, Politics, Religion and tagged , , , , . Bookmark the permalink. 2 Comments.

  1. .





    The person who is now referred to as “Dr.” Bill


    is quite simply The World’s Biggest Hypocrite …

    and this is being stated …. Due To the FACT that:


    (In addition to (1) his well-known, and unrepentant,

    Adultery and Womanizing; (2) the Sexual-Assaults

    of which he has been repeatedly-accused (and

    paid “hush money” to keep this out of the press);

    (3) his Double-Standard regarding the subject of

    interracial-romance; (4) his abandoning, as well

    as his (5) vile mental and cruel emotional abuse,

    of his (known) Out-Of-wedlock-Offspring; etc.) —

    (5) even the way that he “obtained” (i.e. Purchased)

    his so-called “doctorate” degree is just yet another

    example of how … the “super-rich” can quite easily

    buy their way out of or into nearly any and everything.


    Cosby is 100% BOTH a Fraud AND a Hypocrite —

    AND he is the last person on the planet who we,

    as the decent and moral members of our society,

    should ‘hail’ as being the one who we deem as

    “worthy” of being selected as THE MESSENGER

    of bringing THE MESSAGE (which, anyone with

    a brain stem can see is a GREAT MESSAGE)

    to his own people — (particularly seeing that

    he secretly-lives in the very EXACT SAME

    lifestyle as do those in his group that he

    both hypocritically and publicly-condemns)







    Now — before anyone MISUNDERSTANDS

    the POINT that I am making here … perhaps

    you may be interested in noting the FACT that

    —- it is “THE MESSENGER” (who is nothing

    more than MERELY …. (1) an Un-repentant and

    Adulterous-Cheater and Notorious-Womanizer;

    (2) a Stereotypical-Breeder of at least one KNOWN

    Out-of-Wedlock Child …. that he then left up to the

    government (via the very hard-working American

    taxpayers) to have to support; (3) someone who has

    been accused of RAPING multiple women (whom he

    later ‘paid off’ or ‘threatened’ in order to keep silent);

    AND (4) someone who (although he brags about his

    degrees ad-nauseum) did NOT actually ‘earn’ even a

    SINGLE ONE of his purchased educational-degrees)

    — and that IT IS *NOT* “THE MESSAGE” that I’m

    CONDEMNING and / or criticizing in my comments.


    The “Great and Powerful Cos” is both just a total hypocrite

    (as, he does the very same things that he condemns his

    own people for when they do it) and is also a 100% Fraud;

    he is the very last person on the planet who should have

    made any statement about the bad-behaviors of his people

    (seeing that he is actually “no different than they…only richer”);

    and it’s high time that someone both noticed and exposed

    ‘The Man Behind The Curtain” and used a “worthy” person

    found within his group in order to try to get his people into

    the shape that their earlier leaders once sought for them.


    Cosby is a disgrace to every actual DECENT (and

    non-hypocritical) American who (unlike him and

    those of his ilk) actually are living lives of VERY

    hard work and moral behavior — and (unlike this

    Cosby-fraud) are not rich hypocrites and frauds who

    are no different than the people that we scold … but

    we (those of us Americans who ACTUALLY are the

    hard-working, tax-payers) do NOT have the millions

    of dollars (that Cosby-the Fraud) had with which to

    buy ourselves out of or into any situation .. and then

    pretend to be different from those that we criticize.


    Maybe if all of those Black people of America had

    heard from someone within their group who was not

    some WELL-KNOWN and TOTAL 100% FRAUD —

    those people would have taken the advice that was

    handed to them (unfortunately by Cosby-the-Fraud

    –who, again, behaves in the EXACT SAME manner

    which he condemns when it is done by other people).


    There are plenty of actual moral and hard-working

    people found among his grouping (some of whom

    are even as well off as is ‘The Great and Powerful

    Wizard of Cos’) and those are the people to whom

    the rest of us should tell them to listen in order to get

    their lives and communities improved and in shape.


    Just a thought and thanks for listening.

    — AP Gifts
    allpeoplegifts AT gmail DOT com













  1. Pingback: Bill Cosby ‘I’m 83 And I’m Tired’ Rant Is Fake, Angers Cosby « Habari Gani, America!

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