blueVisions Water

By N Mark Castro

It’s not just criminal that despite the fact that about 70 percent of the planet is covered in ocean, potable (or drinking) water is not available to so many people in so many parts of the world.

True, 98 percent of the water on the planet is in the oceans, and therefore is unusable for drinking because of the salt.

But despite all the technological advancements we’ve made, only about 2 percent of the planet’s water is fresh, but 1.6 percent of the planet’s water is locked up in the polar ice caps and glaciers. Another 0.36 percent is found underground in aquifers and wells. Only about 0.036 percent of the planet’s total water supply is found in lakes and rivers. That’s still thousands of trillions of gallons, but it’s a very small amount compared to all the water available.

The next world war won’t be nuclear … it would be about resources, especially, water.

And though it is often perceived that companies are just out there chasing dollars so they can make a profit for their shareholders. It is therefore refreshing when you come across organisations that foster their employees in taking part in fundraising for worthwhile causes.

One such organisation is blueVisions (, a leading project management organisation that is headquartered in Sydney Australia, which is rapidly expanding through Asia and the Middle East. They have a track record of helping good causes, but the latest one touched my heart.

They are part of the campaign to raise $1,000,000 to provide clean drinking water for 50,000 people that don’t have it – one dollar at a time!

To discover this incredible adventure see where you can find out how their people will be enduring 100km of pain through the wild Blue Mountains to help those in need.

There are nearly 1 billion people in the world that don’t have clean, safe water.

• The women and children that collect water spend approximately 40 billion hours getting it.

• This detracts from their ability to do other work, or get an education.

• It takes $20 to supply one of these people with a clean water supply.

• Each dollar spent provides an economic return of $12.

• Not least because of the drop in medical care and infant mortality.

• Can you spare a single dollar for this campaign to bring clean water to 50,000 people?

• That’s less than a third of the price of a cup of coffee.

• All money goes to providing water not to admin costs or profit.

So help someone, conserve water, give water …

Because if we continue to deprive those who are in need of a basic necessity such as water … then there is only one word in the entire English language I can find that best sums up mankind’s epic failure as a specie, this is it:



About Asmartrock

N. Mark Castro is the Southeast Asia Director of JUMP DIGITAL Asia, which is an internationally-awarded and fully integrated digital marketing agency with 5 out of 10 offices in the ASEAN region. He is also the Secretary General of the Philippine Business Club Indonesia, managing and assisting the traffic of investments between the Philippines and Indonesia. He shuttles between Indonesia, Philippines, Myanmar, Singapore, Cambodia, and Australia. The views posted here are his own and do not in any way reflect the views of the companies he represents.

Posted on September 5, 2013, in General, Politics and tagged , , , , . Bookmark the permalink. Leave a comment.

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