Do The Math: BBDO-Guerrero’s Hubris
By N Mark Castro
Any similarity is coincidental – BBDO-Guerrero
Despite the growing concerns of netizens and senior ad agency people, BBDO-Guerrero continues to thump its chest for its vaunted success with its Pantene ad. In an interview given to ABS-CBN, BBDO-Guerrero maintained its innocence and originality, saying that any similarity with the Glee Project was coincidental.
For an agency that’s been hounded by consistent and coincidental similarities, it’s proof that lightning does strike twice.
No similarity whatsoever with BBDO-Guerrero’s tourism campaign.
If you will notice, they did add “the” in the copy, hence, different.
And to the uninitiated, everything would be excused with reasons to defend BBDO-Guerrero’s version of its Pantene ad will always be different, too, except for some basic advertising philosophy:
Had BBDO-Guerrero done a simple thing, it would’ve excused them from any doubt.
You are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material
- for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
However, BBDO-Guerrero simply want to bask in the limelight of its press-release originality, which is why I cannot find the difference between BBDO-Guerrero‘s work and this either.