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Political Communications Fail: Crafting the OIC Message

By N Mark Castro

Can’t believe they fed President Jokowi to such an awkward situation.

Whoever encouraged the president to be embarrassed this way should be shot.

They made him ban ALL ISRAELI PRODUCTS YET MANY OF HIS OWN ISLAMIC BROTHERS DID NOT FOLLOW HIM. Other fellow Islamic leaders didn’t even send their leaders to the Extraordinary Summit.

Couldn’t there have been a quiet polling conducted prior to this?

To assess how the support would go?

Read the rest of this entry

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Dissecting A Viral Hoax II: Bill Cosby’s “I’m 83 and Tired”

By N Mark Castro

The impact of Reputation Risk event can be even more damaging than traditional risks and it can take companies and personalities years to rebuild deteriorated reputations: think of Lance Armstrong.

A lot of organizations, celebrities, and politicians tend to ignore or put little value to it until it’s often too late. Why?

  • There is a tendency from “difficult-to-value intangible assets” making investor perceptions less relevant at the onset yet more important in the long run;

And yet, if you whittle it down, all the risk factors are evident:

  • The communications revolution makes information immediately and widely available;
  • More complex supply chains that use outsourcing increase the risk of damage to reputation by third party actions;
  • There are changing public expectations of companies, and more active and sophisticated advocacy organizations have greater influence on business decision making. Read the rest of this entry
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