Manny Pacquaio: The Fighter

By N Mark Castro

“Until the referee rings the bell, until both your eyes start to swell”


To those who thought that Manny Pacquiao won the first fight against Tim Bradley, this second fight is the “I Told You So.” Read the rest of this entry

Noah Banned in Indonesia

By N Mark Castro



In one of the dumbest decisions ever,  Film Censorship Board of Indonesia has banned the film screening of the movie “Noah.”

Indonesia has banned the release of the Hollywood blockbuster Noah, saying the biblical epic contradicts the teachings of the Koran and may mislead people.

“We don’t want a film that could provoke reactions and controversies,” said Film Censorship Board member Zainut Tauhid Sa’adi on Monday, according to news portal “Members of the Film Censorship Board have agreed to reject [the film].”

According to them:

The Biblical Hollywood blockbuster contradicts Islam, say film censors in the world’s most populous Muslim nation — even though Noah is revered in the Koran.

So while they find the film Noah to be a contradiction in Islamic teachings, they don’t seem to mind that pagan film Harry Potter was a blockbuster in Indonesia.

Read the rest of this entry

How Malaysia Airlines Messed Up Its Communications

By N Mark Castro

We have no idea where it is. We have no idea when we will find it. We have no idea what happened. We know as much as CNN does because we’re tuned in.

We will shut up now and quietly look for it.


Really curious what happened to this flight because 2 hours up in the air would’ve been at its safest flight pattern. It’s also equipped with battery pack that would’ve sustained communications even if all else has failed.


View on Path

Indonesia’s Politicians: Is Ruhut Racist?

By N Mark CastroPicture1

Controversial politician and Democratic Party spokesman Ruhut Sitompul is once again under the spotlight for publicly berating political analyst Boni Hargens with racial slurs.

According to the Jakarta Globe post:

Boni reported Ruhut to the Jakarta Police for racism over a comment Ruhut made in a national TV program on Dec. 5, 2013.

“Let me ask, what color is the Lapindo mud? It’s black, right? So that’s it, Boni Hargens’s skin is black,” Ruhut said of Boni, who is from Manggarai, Flores.

Read the rest of this entry

How Not To Suck In Your Job Interview

We have been hiring a lot of people lately, which means that I’ve been interviewing lots of job candidates, and I’ve realized something I hadn’t thought when I was on the other side of the table:

What the hell are these people thinking?


You interview a candidate who has deep knowledge of your industry and checks off every box in the ‘skills’ section of the job description. They assure you that they are the perfect fit for the position, able to hit the ground running on day one. They look great on paper and seem to be excited about the job. You make an offer, the employee starts working, and soon you are inundated with red flags and problems coming at you from all sides.

They say that there are 4 key hiring elements:

1. Personal Characteristics
2. Motivation
3. Skills
4. Knowledge Read the rest of this entry

Modern Slavery: Domestic Helpers of Indonesia

By N Mark Castro


Erwiana Sulistyaningsih, 22, returned home to Indonesia and was admitted to hospital in a critical condition in Sragen, on the main Indonesian islands of Java. According to reports, she had suffered months of abuse in Hong Kong as more details of her alleged mistreatment emerged.

Dita Indah Sari, spokeswoman for the Indonesian minister of manpower and transmigration, visited her in hospital with other officials, and said that the maid had suffered “psychological trauma” due to the abuse, which left her with “pus-filled wounds” on her hands and legs, and unable to walk. Read the rest of this entry

Heaven or Hell



2013 in review

The stats helper monkeys prepared a 2013 annual report for this blog.

Here’s an excerpt:

The Louvre Museum has 8.5 million visitors per year. This blog was viewed about 140,000 times in 2013. If it were an exhibit at the Louvre Museum, it would take about 6 days for that many people to see it.

Click here to see the complete report.

Do The Math: BBDO-Guerrero’s Hubris

By N Mark Castro

Any similarity is coincidental – BBDO-Guerrero


Despite the growing concerns of netizens and senior ad agency people, BBDO-Guerrero continues to thump its chest for its vaunted success with its Pantene ad. In an interview given to ABS-CBN, BBDO-Guerrero maintained its innocence and originality, saying that any similarity with the Glee Project was coincidental.

For an agency that’s been hounded by consistent and coincidental similarities, it’s proof that lightning does strike twice.

switzerland Read the rest of this entry


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